Synthesis of the discussion about WP7: Outreach and dissemination
Presentations: Christos Arvanitidis (HCMR, Heraklion)
Responsible of the WP: Christos Arvanitidis (HCMR, Heraklion)
The overall and the three specific objectives of the WP5 were presented:
Task 7.1: Outreach
Task 7.2: Dissemination
The principles upon which the activities of this WP will be developed were presented and discussed during the kick-off meeting:
Identify the target groups (e.g. students, educators, citizens, stakeholders, environmental managers, policy-makers, administrators, etc.)
Develop a detailed plan with all the efforts and deliverables expected
Use an oversimplified language, understandable by any member of the public at large
Deliver messages to the large societal masses by various major players in the communication media
Messages should be provocative and the Consortium needs to react to the reactions of the societal groups involved or interested in the activities of the project
Link CIGESMED to the everyday practices of all the interested parties
Campaigns and open days and show cases
Events and activities, for a massive impact to the public at large such as: (i) Press-Conferences; (ii) Short TV spots and trailers; (iii) Radio airing; (iv) Newspaper articles; (v) Promotion through Web2.0 media, such as scientific blogs, videos on highly visible platforms (i.e. YouTube); (vi) Advertisement on other biodiversity mailing lists and forums; (vii) An RSS feeds as another dissemination medium; (viii) Web site of the project with a dedicated page and an e-Forum or blog on the dissemination activities
The activities agreed upon for the first six months of the project include: (a) The kick-off meeting discussions; (b) The entire plan of activities; (c) The setting up of the implementation phase
The WP7 is also similar to WP5 in terms of their impact to the broader societal groups. Except for the “multiplier effect” and for the follow-up activities and the CIGESMED-after plan, this WP brings another source of impact: the interaction with the audiences to be involved in the various activities