WP7 report_kickoff 17-19 April 2013

Tuesday 28 May 2013
by  Jean Pierre FERAL
popularity : 4%

Synthesis of the discussion about WP7: Outreach and dissemination
Presentations: Christos Arvanitidis (HCMR?, Heraklion)
Responsible of the WP: Christos Arvanitidis (HCMR, Heraklion)

The overall and the three specific objectives of the WP7 were presented:
-  Task 7.1: Outreach
-  Task 7.2: Dissemination

The principles upon which the activities of this WP will be developed were presented and discussed during the kick-off meeting:
-  Identify the target groups (e.g. students, educators, citizens, stakeholders, environmental managers, policy-makers, administrators, etc.)

-  Develop a detailed plan with all the efforts and deliverables expected

-  Use an oversimplified language, understandable by any member of the public at large

-  Deliver messages to the large societal masses by various major players in the communication media

-  Messages should be provocative and the Consortium needs to react to the reactions of the societal groups involved or interested in the activities of the project

-  Link CIGESMED to the everyday practices of all the interested parties

-  Campaigns and open days and show cases

-  Events and activities, for a massive impact to the public at large such as:
(i) Press-Conferences;
(ii) Short TV spots and trailers;
(iii) Radio airing;
(iv) Newspaper articles;
(v) Promotion through Web2.0 media, such as scientific blogs, videos on highly visible platforms (i.e. YouTube);
(vi) Advertisement on other biodiversity mailing lists and forums;
(vii) An RSS feeds as another dissemination medium; (viii) Web site? of the project with a dedicated page and an e-Forum or blog on the dissemination activities

-  The activities agreed upon for the first six months of the project include:
(a) The kick-off meeting discussions;
(b) The entire plan of activities;
(c) The setting up of the implementation phase

-  The WP7 is also similar to WP5 in terms of their impact to the broader societal groups. Except for the “multiplier effect” and for the follow-up activities and the CIGESMED-after plan, this WP brings another source of impact: the interaction with the audiences to be involved in the various activities

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